Summary
The world has changed, but businesses are not appropriate and we can no longer rely on solutions, products and services of the past. Today you have to be extraordinary, extraordinarily innovative, motivated and genuine. But how? To illustrate this idea, Seth Godin has assembled a group of original and creative minds: a best-selling authors and personalities business as Malcolm Gladwell, Tom Peters, Mark Cuban, Guy Kawasaki and Tom Kelley, who reveal their secrets to be powerful in a lasting and sustainable.
Comment
of curiosity I read it, understand the marketing strategies of who is considered a guru of communication is certainly interesting, besides useful to understand the dynamics that are behind all stories brands that we see everywhere in our daily life.
This book, published in Italy by Sperlign & Kupfer Editori, however, is not only a guide for marketers, but a real Pocket motivator that pushes everyone to be more daring, to believe in its possibility and try to be special to stand out, even in life.
no coincidence that the subtitle is "It takes courage to stand out."
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